Let’s be honest—social media is full of opinions. It’s easy to get caught up in the chatter, especially when it feels like everyone is an expert on every topic. Facebook groups and influencer pages are overflowing with advice about everything, including pet grooming. But here’s the truth: just because someone has a large following or sounds confident, or is "published" doesn’t mean they’re giving good advice. In fact, a lot of it can be misleading, incomplete, or just plain wrong.
I’ve seen it too many times. Someone posts a question in a grooming group or a popular influencer shares a "must-try" tip, and suddenly it’s gospel. People rush to follow the advice without stopping to ask themselves: Who is this person? Are they qualified to give this advice? The reality is, in these unfiltered spaces, others are quick to throw out their own thoughts and opinions—often without accountability—because it’s easy and safe to do that when they’re not in your direct line of vision. Just because someone has had success with a certain method or product doesn’t mean it’s a one-size-fits-all solution. But the problem is that everyone is treated like an expert in these unfiltered spaces.
A better way to get solid, trustworthy advice is through educational resources led by professionals. For example,
I’ve heard horror stories from people who’ve followed advice from these groups or influencers without thinking twice. Maybe someone swears by a product that turns out to be harsh on certain coat types. Or worse, they recommend a grooming technique that’s actually harmful. It can be frustrating—and scary—because misinformation spreads fast, and before you know it, others are jumping on the bandwagon.
I know it’s tempting to take advice from people who seem like they know what they’re talking about, but here’s a reminder: Popularity doesn’t equal expertise. Be careful where you get your information from—your business, your reputation, and the pets you care for are far too important to risk.
I’ve learned to take a step back before trying anything new, and I suggest you do the same. Here’s what I do when I come across new advice or recommendations on social media:
Who’s talking?
If I don’t know who the person is or their background, I dig a little deeper. Are they a certified professional? Do they have experience? If not, I keep scrolling. Before taking any advice to heart, take a moment to verify the credentials of the person offering it. Do reputable organizations credential them? Do they have formal education listed or extensive experience in pet grooming? Trusted sources often have verifiable backgrounds and can provide evidence of their expertise, such as diplomas, degrees and formal education; the number of years in the industry does not make them reliable nor does only attending weekend workshops or seminars, though this is better than not doing any.
Is there real evidence?
Advice that’s rooted in experience, education, or scientific research is always more trustworthy. I look for facts, not just opinions. Who have they worked with, where did their training come from, how do they present themselves as professionals on their website or profile? Have they collaborated with reputable organizations or well-known industry experts? Did they receive their training from licensed institutions or federally recognized programs? Do they maintain a professional online presence, showcasing their credentials, achievements, and testimonials from satisfied clients? These are critical questions to consider when evaluating the reliability of the advice they offer.
This involves cross-referencing the advice with established best practices, consulting trusted industry experts, and reviewing scientific literature or educational materials. If the advice contradicts what I know to be effective and safe methods, or if it lacks substantial evidence and professional endorsement, it’s probably not worth the risk. In the world of pet grooming, where the well-being of animals is at stake, it’s crucial to prioritize tried-and-true techniques over unverified shortcuts. Yes, it can be time-consuming, but isn't it better to invest that time than to risk damaging your reputation? Remember, those giving advice may not always have your best interests at heart.
Practice Critical Thinking! Not everything you read online is true, even if it comes from a seemingly credible source. It's important to develop a habit of questioning and analyzing the information you receive. Ask yourself: Does this advice align with what I’ve learned from reputable sources? Is there scientific evidence or professional consensus supporting this claim? Have I seen consistent results from using this method or product? By cultivating a critical mindset, you can better discern valuable advice from mere opinions, ensuring that the decisions you make are based on reliable, well-founded information.
Instead of relying on the latest social media trend, seek out professionals you can trust. Industry associations, accredited and licensed formal schools, and credentialed experts are there for a reason—they’ve put in the work, and their advice is worth its weight. There are also more moderated, professional groups where experienced groomers and experts monitor the conversations, so the advice is much more reliable.
Another issue that often arises in social media groups is cyberbullying. In some unmoderated grooming spaces, groomers can face harsh criticism or even cyberbullying from others in the industry. It’s easy for people to throw out negative comments when they’re not face-to-face with you, but this kind of behavior can damage your confidence and mental health. Remember, constructive feedback helps you grow, but bullying and shaming should never be tolerated. Stick to professional grooming communities where respect, support, and positivity are prioritized. Stay away from the toxic groups that allow this to happen. Become part of a community of like-minded individuals whose opinions you can respect.
I get it—everyone wants to learn, improve, and try new things. Social media can be a great way to connect with others and share tips, but always filter the advice you receive. At the end of the day, you’re responsible for the care you provide and the reputation you build. Don’t put that at risk by trusting just anyone with a platform.
Word of Caution:
Always Be Cautious. Vet the advice you come across and don’t be afraid to dig deeper before making decisions. When it comes to your career and the well-being of the pets you care for, always make sure you’re getting advice from reliable, experienced sources.