This past weekend’s Groom Expo was, in many ways, consistent with years past. The familiar aisles, recognizable faces, and long-standing vendors remind us that tradition still plays a big role in our industry. For some, that continuity feels steady and reassuring. For others, it raises an important question: how do we balance tradition with innovation in a changing industry and economy?
As I walked the floor, I couldn’t help but notice a quieter energy than in previous years. Some booths drew attention with flashy displays and presentations, but the excitement often felt short-lived. In general, many spaces seemed more subdued, a reflection, perhaps, of the economic challenges everyone in our field is navigating right now.
Over the course of three days, I made it a point to step into booths, ask questions, and engage with the people behind the tables. What stood out most to me was not the size of the booth, but the approach of the people inside. In some spaces, the interactions felt hurried, leaving attendees unsure of their value. In others, even without making a purchase, the experience was different: welcoming conversations, thoughtful explanations, and genuine curiosity about the needs of groomers and business owners. Those moments of connection made the difference.
It became clear that the real impact doesn’t always come from the largest spaces or the most familiar names. Often, it’s the individuals and companies who slow down to educate, listen, and connect who leave the lasting impression. Even when a sale isn’t made, the investment of time and care can build trust and that trust is the foundation of long-term loyalty. Recognition matters, and something as simple as using a name badge, asking about someone’s work, or sharing knowledge freely is often what people carry home.
There were also inspiring reminders of the innovation happening across our industry. Some companies introduced tools and technology that felt forward-thinking, showing what’s possible when we step beyond “business as usual.” These glimpses of progress highlighted a bigger reality: in the U.S., we sometimes lag behind global grooming standards. If we want to stay competitive and grow as professionals, embracing new approaches and fresh ideas will be key.
The Barkleigh Honors were another highlight, offering recognition to the talent, innovation, and leadership that push our field forward. Celebrating those achievements matters, but I also believe there’s room for greater transparency and modern updates that could make the recognition process even stronger for everyone involved.
On the show floor, one of the most rewarding parts of the weekend was reconnecting with WPGA alumni. These weren’t just quick hellos, they were conversations filled with stories of growth, new businesses, expanded teams, and the kind of confidence that comes from having real credentials behind them. Seeing graduates thrive, from first-time salon owners to seasoned professionals scaling their services, is living proof that advanced education changes careers.
What stood out most was not just the success itself, but the pride with which alumni spoke about their journey. Recognition matters, and it was clear that their WPGA diplomas and IAPEG certifications continue to open doors and build respect in an industry where credentials are often questioned. For me, this was the true highlight of Groom Expo: not just the products or awards, but witnessing how far our graduates have come, and how much they are shaping the future of professional grooming.
Perhaps the part of the weekend that sparked the deepest reflection was the abstract runway show. The artistry and creativity displayed were extraordinary, and it’s clear how much skill and passion goes into these presentations. But from an empathetic perspective, the experience for the dogs was harder to watch. Some of the animals appeared stressed, slipping on stage, reacting to the loud music, or showing signs of discomfort under the bright lights. Having seen this more often over the years, I believe we need to pause and ask how we can create a safer, kinder experience for the animals at the center of it all. Small adjustments, like stage runners, lower music volume, brighter lighting, and acclimation opportunities, could make a meaningful difference.
Groom Expo remains a cornerstone event in our industry. The value lies not only in the products or awards, but in the conversations, the connections, and the inspiration we carry back to our businesses. As we look ahead, the challenge for all of us is to continue balancing tradition with innovation, recognizing that even small changes in how we connect, educate, and care can help shape the future of grooming for the better.
At The WPGA, we believe in moving the industry forward, with recognition, professionalism, and care at the core. The success stories of our alumni show that when we combine education with empathy, we don’t just keep up with the industry, we lead it.